Development Strategy for National Fitness Award 100 via comparison and Analysis of the Korean Government’s Health Policy Projects

Background/Objectives: This study aims to offer development strategy for public policies to be implemented more efficiently by conducting comparative analysis of the Ministry of Culture, Sports and Tourism’s (MCST’s) National Fitness Award 100, Korea’s iconic health policy project, with the Ministry of Health and Welfare’s (MOHW’s) Integrated Health Promotion Program.

Methods: Content analysis was used to compare and analyze the materials on health policies and a group of experts were brought together to devise differentiated development strategies for National Fitness Award 100.

Findings: First, systematic foundation enabling the sharing of professionals, facilities and programs should be built through law revision. Second, a system should be in place to cooperate with relevant agencies dealing with health policies. Third, programs for physical activities should be developed and advanced. Fourth, the participant target should be expanded so that the project can become the foundation of lifetime physical activity. Fifth, promotions and campaigns to facilitate the program should be conducted to attract citizens to National Fitness Award 100.

Conclusion: National Fitness Award 100 program can become a differentiated project through legal revisions and operation system building for the cooperative operation of health policy projects.