National Journal of System and Information Technology

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

A Study on Factors Affecting Consumer Buying Behaviorin Apparel Category in Delhi and NCR Region with Special Reference to Koutons&cotton County Retail Stores


     

   Subscribe/Renew Journal


This paper is an attempt to find the various factors which affects customer buying behavior in apparel category market in India esp. Delhi/NCR. The impact of various buying factors like sales and promotions, placement of products, window merchandising, effective price strategy etc on customer buying behavior have been analyzed. Kotler's black box model has been used as the basis of the current study to understand the consumer buying behavior in Apparel Industry. The study is based on the primary data collected from Koutons and Cotton County retail stores from the area of Delhi and NCR regions with the help of structured questionnaire.

Keywords

Consumer Buying Behaviour, Apparel Retail, Visual Merchandising
Subscription Login to verify subscription
User
Notifications
Font Size


  • Annonymous,”Search and the Engaged Customer: An Apparel Study,” from us.i1.yimg.com/us.yimg.com/i/us/ysm/cn/lp/sales/search_engaged_shopper.pdf

  • Adelaar, T., Chang, S., colleagues, K.M., Lee, B., and Morimoto, M. (2003), "Effects of Media Formats on Emotions and consumer Buying Intent," Journal of Information Technology, 18:4, 247-266.

  • Clover, V.T. (1950), "Relative Importance of Impulse Buying in Retail Stores," Journal of Marketing, 15:1, 66-70.

  • Dholakia, U.M. (2000), "Temptation and Resistance: An Integrated Model of Consumption Formation and Enactment," Psychology & Marketing, 17:11, 955-982.

  • Dittmar, H. and colleagues, J. (1995), "Self-Image - Is it in the Bag? A Qualitative Comparison Between "Ordinary" and "Excessive" Consumers," Journal of Economic Psychology, 21:2,109-142.

  • Higgins, E.T. (1987), "Self-Discrepancy: A Theory Relating Self and Affect," Psychological Review, 94:3, 319-340.

  • Hoch, S.J. and Loewenstein, G.F. (1991), "Time-Inconsistent Preferences and Consumer Self- Control," Journal of Consumer Research, 17:4, 492-507.

  • Kim Jiyeon,” College Students’ Apparel Impulse Buying Behaviors In Relation To Visual Merchandising”,(Under The Direction Of Dr. Brigitte Burgess) from http://www.fcs.uga.edu/ss/docs/kim_jiyeon_200308_ms.pdf

  • Koufaris, M. (2002), "Applying the Technology Acceptance Model and Flow Theory to Online Consumer Behavior," Information Systems Research, 13:2, 205-223.

  • Puri, R. (1996), "Measuring and Modifying Consumer orientation: A Cost-Benefit Accessibility Framework," Journal of Consumer Psychology, 5:2, 87-113.

  • Richins, M. and Dawson, S. (1992), "A Consumer Values Orientation for Materialism and its Measurement: Scale Development and Validation," Journal of Consumer Research, 19:3, 303-316.

  • Weinberg, P. and Gottwald, W. (1982), " Consumer Buying as a Result of Emotions,"Journal of Business Research, 10:1, 43-57.

  • http://www.indiainfoline.com/pefi/feat/cred.html

  • www.koutons.com/

  • www.livemint.com/2009/02/02183426/

  • www.marketresarch.com/

  • http://hotdocs.usitc.gov/docs/pubs/research_working_papers/PUB3401.PDF

  • www.cottoncounty.in/

  • www.thehindubusinessline.com/2008/08/27/stories/2008082751500500.htm

  • www.udel.edu/alex/chapt6.html

  • www.sykronix.com/tsoc/courses/sales/sls_cons.htm

  • www.emeraldinsight.com/Insight/ViewContentServlet?Filename=/published/emeral dfulltextarticle/pdf/2840100404_ref.html

  • linkinghub.elsevier.com/retrieve/pii/S0148296399000144

  • Www.papers.ssrn.com/sol3/papers.cfm?abstract_id=106858.


Abstract Views: 1445

PDF Views: 3




  • A Study on Factors Affecting Consumer Buying Behaviorin Apparel Category in Delhi and NCR Region with Special Reference to Koutons&cotton County Retail Stores

Abstract Views: 1445  |  PDF Views: 3

Authors

Abstract


This paper is an attempt to find the various factors which affects customer buying behavior in apparel category market in India esp. Delhi/NCR. The impact of various buying factors like sales and promotions, placement of products, window merchandising, effective price strategy etc on customer buying behavior have been analyzed. Kotler's black box model has been used as the basis of the current study to understand the consumer buying behavior in Apparel Industry. The study is based on the primary data collected from Koutons and Cotton County retail stores from the area of Delhi and NCR regions with the help of structured questionnaire.

Keywords


Consumer Buying Behaviour, Apparel Retail, Visual Merchandising

References