Internet Marketing: Comparative Analysis of Search Engine Optimization Applications on various Parameters

There are presently 2 billion users on the internet which is approximately 28% of the global human population. According to Pew Research, people are depending on more and more on Internet search. Subsequently search engines are the main sources of traffic.[1] More traffic to a commercial website means more visitors, more clients, more deals and so great profit in industry. One ought to consider using SEO (Search Engine Optimization) to raise the website traffic. Search Engine Optimization (SEO) is the practice of designing or updating websites with the objective of gaining top rankings in search engines for a preferred set of keywords applicable to the website‘s target audience.[3]SEO is done by SEO specialists who use software tools to mechanise repetitive tasks. SEO tools are an intrinsic part of performing SEO work. Therefore opportunities exists to improve SEO tools and to offer an improved experience to SEO specialists. Here, the research of comparative study of features of several chosen SEO tools helps to reveal opportunities to improve SEO tools and to keep the SEO specialist parallel with the growing technologies and areas in the field of SEO.