Prabandhan: Indian Journal of Management

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Community Perception and Expectations on Corporate Social Responsibility : A Comparative Case Study on Ambuja and ACC Limited


Affiliations
1 Assistant Professor, Himachal Pradesh University, Shimla (H.P.) & *Research Scholar, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, India
2 Assistant Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, India
3 Professor & Deputy Director, Amity Institute of English Studies & Research, Amity University UP, Sector 125, Noida - 201 313, Uttar Pradesh, India
     

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The Indian cement industry, a potential polluter, has won numerous green awards for fulfilling its commitment towards sustainable community development. Companies today have integrated the community development goals into the business goals by considering responsibilities for the impact of their activities on all stakeholders as well as the environment. This paper analyzed the CSR practices adopted by Ambuja Cement Foundation & ACC in relation to local community and to measure the impact of these CSR practices on the community. For this purpose, the perceptions and expectations of the community about companies' corporate social responsibility practices were considered and analyzed. The data was collected through interview of key executives responsible for implementation of CSR activities undertaken by these companies, and the data related to CSR activities towards the community was collected by conducting focus group discussions and with the help of a structured questionnaire.

Keywords

Corporate Social Responsibility, Corporate Social Responsibility Initiatives, Ambuja Cement Limited, Ambuja Cement Foundation, ACC Limited, Community Development, Community Perceptions and Expectations

A1, I3, M14

Paper Submission Date : December 12, 2016 ; Paper sent back for Revision : March 14, 2017 ; Paper Acceptance Date : April 11, 2017.

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  • Community Perception and Expectations on Corporate Social Responsibility : A Comparative Case Study on Ambuja and ACC Limited

Abstract Views: 254  |  PDF Views: 0

Authors

Santosh Kumari
Assistant Professor, Himachal Pradesh University, Shimla (H.P.) & *Research Scholar, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, India
Tanu Sharma
Assistant Professor, Department of Humanities and Social Sciences, Jaypee University of Information Technology, Waknaghat, Solan, Himachal Pradesh, India
Anil Sehrawat
Professor & Deputy Director, Amity Institute of English Studies & Research, Amity University UP, Sector 125, Noida - 201 313, Uttar Pradesh, India

Abstract


The Indian cement industry, a potential polluter, has won numerous green awards for fulfilling its commitment towards sustainable community development. Companies today have integrated the community development goals into the business goals by considering responsibilities for the impact of their activities on all stakeholders as well as the environment. This paper analyzed the CSR practices adopted by Ambuja Cement Foundation & ACC in relation to local community and to measure the impact of these CSR practices on the community. For this purpose, the perceptions and expectations of the community about companies' corporate social responsibility practices were considered and analyzed. The data was collected through interview of key executives responsible for implementation of CSR activities undertaken by these companies, and the data related to CSR activities towards the community was collected by conducting focus group discussions and with the help of a structured questionnaire.

Keywords


Corporate Social Responsibility, Corporate Social Responsibility Initiatives, Ambuja Cement Limited, Ambuja Cement Foundation, ACC Limited, Community Development, Community Perceptions and Expectations

A1, I3, M14

Paper Submission Date : December 12, 2016 ; Paper sent back for Revision : March 14, 2017 ; Paper Acceptance Date : April 11, 2017.




DOI: https://doi.org/10.17010/pijom%2F2017%2Fv10i5%2F114255