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Rajasthani Kathputli: Livelihood Generation through Creative Economy


Affiliations
1 Associate Professor, Department of Commerce, Lingaya's Lalita Devi Institute of Management and Sciences, New Delhi - 110 047, India
     

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The Rajasthani kathputli making is one of the heritage arts and is a part of Rajasthan's rich culture. It still carries the legacy to produce handcrafted kathputlis. At different stages, there are lots of people involved in the kathputli making process. The study revealed that even though there is demand for kathputlis, the economic status of artisans is poor as the market is unorganized. The study assessed the financial supply chain of Rajasthani kathputli making. The study also looked into the problems and solutions. The study contributed to the value chain analysis of the dying art of Kathputli making.

Keywords

Kathputli Making, Value Chain, Livelihood, Supply Chain Management, Labour Productivity, Job Satisfaction, Well-Being, Marketing.

JEL Classification: I31, J24, J28, M31.

January 10, 2019 ; Paper sent back for Revision : March 28, 2019 ; Paper Acceptance Date : April 20, 2019

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  • Rajasthani Kathputli: Livelihood Generation through Creative Economy

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Authors

Shikha Gupta
Associate Professor, Department of Commerce, Lingaya's Lalita Devi Institute of Management and Sciences, New Delhi - 110 047, India

Abstract


The Rajasthani kathputli making is one of the heritage arts and is a part of Rajasthan's rich culture. It still carries the legacy to produce handcrafted kathputlis. At different stages, there are lots of people involved in the kathputli making process. The study revealed that even though there is demand for kathputlis, the economic status of artisans is poor as the market is unorganized. The study assessed the financial supply chain of Rajasthani kathputli making. The study also looked into the problems and solutions. The study contributed to the value chain analysis of the dying art of Kathputli making.

Keywords


Kathputli Making, Value Chain, Livelihood, Supply Chain Management, Labour Productivity, Job Satisfaction, Well-Being, Marketing.

JEL Classification: I31, J24, J28, M31.

January 10, 2019 ; Paper sent back for Revision : March 28, 2019 ; Paper Acceptance Date : April 20, 2019




DOI: https://doi.org/10.17010/pijom%2F2019%2Fv12i5%2F144278