Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Should the Maharajah be Dethroned ? A Case Study of Air India


Affiliations
1 Professor, Department of Commerce, Rosary College of Commerce and Arts (Goa University), Navelim, Salcete, Goa - 403 707, India
     

   Subscribe/Renew Journal


Air India, like any other public sector undertaking/government company, is incurring losses and trapped under the heavy burden of debt. The taxpayers’ money is being utilized to keep the sinking Maharajah on a ventilator. The first attempt to sell 76% stake in Air India failed miserably due to several reasons as identified by the transaction advisor of the Government of India. The reasons are Government of India’s 24% ownership and equivalent rights, heavy debt around INR 38,000 crores, fluctuations in macro environment, no individual bidding, consistent losses, and buyers not being able to form a cartel within the given time period. Why is that such a big ship is drowning today ? Is it overburdened with the losses and loans? Why is it unable to introduce some revival strategy ? What are the reasons responsible for its failure? Disinvestment should be the last option, especially for a rich entity and a national carrier like Air India. However, the government is in a hurry to exercise its last option, which is to sell it. The government has now made a second attempt to modify and sell it under promising conditions. The main objective of this case study was to discuss the current situation of Air India and examine the best option available for it, including reverting the decision to sell. The case provided pointers concerning all the options available for the airline.

Keywords

Airlines, Sell, Stake, Debt, Disinvestment, Maharajah.

JEL Classification Codes : A23, D02, G01, G33, R40.

Paper Submission Date : September 21, 2020 ; Paper Sent Back for Revision : March 9, 2021 ; Paper Acceptance Date : March 30, 2021 ; Paper Published Online : July 10, 2021.

User
Subscription Login to verify subscription
Notifications
Font Size

  • Agarwal, A. J., & Reddy, I. L. (2020). Air India on sale. Emerging Economies Cases Journal, 2(1), 62–72. https://doi.org/10.1177/2516604220942971
  • Air India. (2007 to 2019). Annual reports. https://www.airindia.in/AnnualReport.htm?23
  • Anatomy of a failed AI, Indian Airlines merger. (2012, June 11). Yahoo Finance. https://in.finance.yahoo.com/news/anatomy-of-a-failed-ai--indian-airlines-merger-.html
  • Aswathappa, K., & Reddy, G. S. (2018). Strategic management (1st. ed.). Himalaya Publishing House.
  • Banerjee, P., & Gupta, R. (2011). Air India's Productivity Linked Incentive (PLI) : Was it meant to be an incentive at all. IMT Case Journal, 2(1), 48–61. https://jetbm.imtnagpur.ac.in/journal/vol2/iss1/5
  • CAPA. (2013, February 19). Air India : The time has come to stop procrastinating and act. The final scene is near. https://centreforaviation.com/analysis/reports/air-india-the-timehas-come-to-stop-procrastinating-and-act-the-final-scene-isnear-97853
  • Chopra, A. (2020). Current scenario in India. SP’s Aviation. http://www.sps-aviation.com/story/?id=2758&h=Current-Scenario-in-India
  • Comptroller and Auditor General of India. (2017). Report No. 9 of 2017 - Compliance Audit Union Government Commercial. https://cag.gov.in/en/audit-report/details/28267
  • Directorate General of Civil Aviation. (2017 to 2019). Handbook of civil aviation statistics. https://www.dgca.gov.in/digigov-portal/?page=4252/4205/sericename
  • Gopinath, G. R. (2018). Air India disinvestment : How to make Maharaja rule the skies again. The Economics Times. https://economictimes.indiatimes.com/industry/transportation/airlines-/-aviation/air-india-disinvestment-how-to-make-maharaja-rule-the-skies-again/articleshow/63658854.cms
  • Gupta, M. (2015). A case study raising questions on the survival of Air India. Journal of Research, Innovation and Management, 1(1) 33–36. http://www.jrim.net/pdfs/vol1/issue1/article05.pdf
  • ICMR, IBS Center for Management Research. (2013). Air India and Indian Airlines : A merger gone wrong? https://www.icmrindia.org/casestudies/catalogue/Human%20Resource%20and%20Organization%20Behavior/Air%20India%20and%20Indian%20Airlines_A%20Merger%20Gone%20Wrong-Excerpts1.htm#What_Went_Wrong
  • India Brand Equity Foundation. (2021). Indian aviation industry. https://www.ibef.org/industry/indian-aviation.aspx
  • Kumar, A. A., Kiran Kumar, D., & Shekhar, V. (2019). Flyers’ gratification towards Rajiv Gandhi International Airport. Indian Journal of Marketing, 49(2), 25–37. https://doi.org/10.17010/ijom/2019/v49/i2/141581
  • Mazumdar, A. (2009). Deregulation of the airline industry in India : Issues, causes and rationale. The Indian Journal of Political Science, 70(2), 451–469. https://www.jstor.org/stable/42743909
  • Owler.com. (n.d.). Company statistics. https://www.owler.com/company/airindia
  • Rao, V. (2008). Measuring customer satisfaction in Indian low cost air carriers. Indian Journal of Marketing, 38(1), 8–14. http://indianjournalofmarketing.com/index.php/ijom/article/view/36660
  • Shukla, G. (2012, June 24). Air India - Indian Airlines merger: A study on how not to merge two entities. Business Today. https://www.businesstoday.in/magazine/features/air-india-indian-airlines-merger-makes-for-great-case-study/story/185157.html
  • Shukla, T. (2017, June 14). Air India’s long and difficult journey towards privatization. Live Mint. https://www.livemint.com/Companies/Ja2kqlZl9uJERjWejrAgjJ/Air-Indias-long-and-difficult-journey-towards-privatization.html
  • UNDP. (1993). Human Development Report 1993. http://www.hdr.undp.org/en/reports/global/hdr1993
  • World Bank. (1996). World development report 1996 : From plan to market. Oxford University Press.

Abstract Views: 311

PDF Views: 0




  • Should the Maharajah be Dethroned ? A Case Study of Air India

Abstract Views: 311  |  PDF Views: 0

Authors

Juao Costa
Professor, Department of Commerce, Rosary College of Commerce and Arts (Goa University), Navelim, Salcete, Goa - 403 707, India

Abstract


Air India, like any other public sector undertaking/government company, is incurring losses and trapped under the heavy burden of debt. The taxpayers’ money is being utilized to keep the sinking Maharajah on a ventilator. The first attempt to sell 76% stake in Air India failed miserably due to several reasons as identified by the transaction advisor of the Government of India. The reasons are Government of India’s 24% ownership and equivalent rights, heavy debt around INR 38,000 crores, fluctuations in macro environment, no individual bidding, consistent losses, and buyers not being able to form a cartel within the given time period. Why is that such a big ship is drowning today ? Is it overburdened with the losses and loans? Why is it unable to introduce some revival strategy ? What are the reasons responsible for its failure? Disinvestment should be the last option, especially for a rich entity and a national carrier like Air India. However, the government is in a hurry to exercise its last option, which is to sell it. The government has now made a second attempt to modify and sell it under promising conditions. The main objective of this case study was to discuss the current situation of Air India and examine the best option available for it, including reverting the decision to sell. The case provided pointers concerning all the options available for the airline.

Keywords


Airlines, Sell, Stake, Debt, Disinvestment, Maharajah.

JEL Classification Codes : A23, D02, G01, G33, R40.

Paper Submission Date : September 21, 2020 ; Paper Sent Back for Revision : March 9, 2021 ; Paper Acceptance Date : March 30, 2021 ; Paper Published Online : July 10, 2021.


References





DOI: https://doi.org/10.17010/pijom%2F2021%2Fv14i5-7%2F164689