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Value Addition for Technology Start-Ups Through Physical Co-Location


Affiliations
1 PhD Scholar (Management), Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India
2 Former Professor, Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India
3 Associate Professor, Christ University, Hosur Road, Bangalore – 560 029, Karnataka., India
4 Management Researcher and Consultant & PhD Scholar (Management), Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India
     

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Numerous economic theories, knowledge, social, and communication theories have extensively explored the phenomenon of ‘physical co-location’ in various contexts. However, limited scholarly attention has been given to co-location in emerging contexts such as co-working spaces, predominantly used by start-ups. One of the critical questions examined is how co-location adds value to technology start-ups in the early and growth stages of their development. We chose a premium coworking space in Bangalore, India’s start-up capital, as the study’s research setting during January – March 2020. The qualitative research employed semi-structured interviews to explore the phenomenon. Our findings revealed that start-ups actively used co-located resources to explore, experiment, and validate new business ideas in the early stage. As they transitioned into the growth phase, they exploited co-located industry networks to expand into new markets. They also learned vicariously from other co-located resources and used them to solve complex problems and refined their processes and routines. As start-ups begin to grow and expand, co-location infrastructure-related costs are not justifiable, operations are less secure, and the meta culture of the co-located environment is in conflict with the firm’s operating culture. The results of this study have the potential to be significant for technology start-ups that are exploring new ways of working and addressing uncertainties during the early and growth stages of their development.

Keywords

Co-location, Start-up Life Cycle, Value Addition, Vicarious Learning, Opportunity, Coworking.

JEL Classification Codes : L26, M13, N75.

Paper Submission Date : May 25, 2021 ; Paper Sent Back for Revision: September 25, 2021 ; Paper Acceptance Date : October 20, 2021 ; Paper Published Online : November 20, 2021.

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  • Value Addition for Technology Start-Ups Through Physical Co-Location

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Authors

Radhika Venkat
PhD Scholar (Management), Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India
Amit Gupta
Former Professor, Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India
Jayanta Banerjee
Associate Professor, Christ University, Hosur Road, Bangalore – 560 029, Karnataka., India
Ramesh Babu Chellappan
Management Researcher and Consultant & PhD Scholar (Management), Jain University, 319, 17th Cross, 25th Main, JP Nagar, 6th Phase, Bangalore – 560 078, Karnataka, India

Abstract


Numerous economic theories, knowledge, social, and communication theories have extensively explored the phenomenon of ‘physical co-location’ in various contexts. However, limited scholarly attention has been given to co-location in emerging contexts such as co-working spaces, predominantly used by start-ups. One of the critical questions examined is how co-location adds value to technology start-ups in the early and growth stages of their development. We chose a premium coworking space in Bangalore, India’s start-up capital, as the study’s research setting during January – March 2020. The qualitative research employed semi-structured interviews to explore the phenomenon. Our findings revealed that start-ups actively used co-located resources to explore, experiment, and validate new business ideas in the early stage. As they transitioned into the growth phase, they exploited co-located industry networks to expand into new markets. They also learned vicariously from other co-located resources and used them to solve complex problems and refined their processes and routines. As start-ups begin to grow and expand, co-location infrastructure-related costs are not justifiable, operations are less secure, and the meta culture of the co-located environment is in conflict with the firm’s operating culture. The results of this study have the potential to be significant for technology start-ups that are exploring new ways of working and addressing uncertainties during the early and growth stages of their development.

Keywords


Co-location, Start-up Life Cycle, Value Addition, Vicarious Learning, Opportunity, Coworking.

JEL Classification Codes : L26, M13, N75.

Paper Submission Date : May 25, 2021 ; Paper Sent Back for Revision: September 25, 2021 ; Paper Acceptance Date : October 20, 2021 ; Paper Published Online : November 20, 2021.




DOI: https://doi.org/10.17010/pijom%2F2021%2Fv14i11%2F166978