Prabandhan: Indian Journal of Management

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Performance of Social Goods in the Indian Banking sector and its Impact


Affiliations
1 Research Scholar (Corresponding Author), Ballari Institute of Technology and Management, Jnana Gangotri Campus, Hospet Rd, Near Allipura, Ballari - 583 104, Karnataka, India
2 Professor, Department of Business Administration, Vijayanagara Sri Krishnadevaraya University, Bellary, Shankar Colony, Second Cross, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara Campus, Vinayaka Nagar, Bellary - 583 105, Karnataka, India
     

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Purpose : The objective of the present article was to investigate corporate social responsibility (CSR) activities in the Indian banking industry. This study empirically examined the relationship between the two variables, CSR spent and net profits after tax of public and private sector banks, and how CSR by banks contributed to producing value in society.

Methodology : The study examined the key CSR initiatives — social, environmental, women's empowerment, employment, healthcare, and education, independently carried out by banks, and the CSR spent was taken as independent variables. Further, sustainability and net profits after tax as the financial performance were considered to be the dependent variables. For the study, annual reports from the years 2018 – 2021 were considered, and the analysis was conducted using the Pearson coefficient on NCSS 2022.

Findings : This analysis highlighted a correlation between an organization’s annual CSR spending and its subsequent year's net profits after tax. Banking is crucial to the social and economic advancement of India.

Practical Implications : This study suggested that additional research in this field of CSR in the banking sector be conducted as banks have a well-defined structure to meet social demands and are working extremely hard to meet their goals.

Originality : Unlike the prior research on CSR, the present work created a relationship between the social performance and the financial performance of the companies irrespective of any industry and their step toward sustainability.


Keywords

Banks, Corporate Social Responsibility, CSR Spent, Net Profits after Tax, Social and Economic Development, Sustainability.

JELClassification Codes : G2, O1, O16

Paper Submission Date : July 28, 2022 ; Paper sent back for Revision : March 20, 2023 ; Paper Acceptance Date : March 26, 2023 ; Paper Published Online : April 15, 2023

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  • Performance of Social Goods in the Indian Banking sector and its Impact

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Authors

Prabhavathi K.
Research Scholar (Corresponding Author), Ballari Institute of Technology and Management, Jnana Gangotri Campus, Hospet Rd, Near Allipura, Ballari - 583 104, Karnataka, India
Dinesh G. P.
Professor, Department of Business Administration, Vijayanagara Sri Krishnadevaraya University, Bellary, Shankar Colony, Second Cross, Vijayanagara Sri Krishnadevaraya University, Jnana Sagara Campus, Vinayaka Nagar, Bellary - 583 105, Karnataka, India

Abstract


Purpose : The objective of the present article was to investigate corporate social responsibility (CSR) activities in the Indian banking industry. This study empirically examined the relationship between the two variables, CSR spent and net profits after tax of public and private sector banks, and how CSR by banks contributed to producing value in society.

Methodology : The study examined the key CSR initiatives — social, environmental, women's empowerment, employment, healthcare, and education, independently carried out by banks, and the CSR spent was taken as independent variables. Further, sustainability and net profits after tax as the financial performance were considered to be the dependent variables. For the study, annual reports from the years 2018 – 2021 were considered, and the analysis was conducted using the Pearson coefficient on NCSS 2022.

Findings : This analysis highlighted a correlation between an organization’s annual CSR spending and its subsequent year's net profits after tax. Banking is crucial to the social and economic advancement of India.

Practical Implications : This study suggested that additional research in this field of CSR in the banking sector be conducted as banks have a well-defined structure to meet social demands and are working extremely hard to meet their goals.

Originality : Unlike the prior research on CSR, the present work created a relationship between the social performance and the financial performance of the companies irrespective of any industry and their step toward sustainability.


Keywords


Banks, Corporate Social Responsibility, CSR Spent, Net Profits after Tax, Social and Economic Development, Sustainability.

JELClassification Codes : G2, O1, O16

Paper Submission Date : July 28, 2022 ; Paper sent back for Revision : March 20, 2023 ; Paper Acceptance Date : March 26, 2023 ; Paper Published Online : April 15, 2023


References





DOI: https://doi.org/10.17010/pijom%2F2023%2Fv16i4%2F171155