Vol 11, No 5 (2018)

Table of Contents

Vol 11, No 5 (2018)

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Human Resources Management

The Professional Dilemma – To Wield the Stick for Once or to Yield Yet Again : A Case Analysis
Sugata Datta, N. Bindu Madhavi
DOI:10.17010/pijom/2018/v11i5/123800 ,  Vol 11, No 5 (2018), Pagination: 7-14
ABSTRACT |  PDF     Abstract Views: 210  |  PDF Views: 0
Competency Identification of Salespersons Through Behavioral Event Interviews : Evidence from the Oil Industry
Mukesh Ranjan Das, Pramod Pathak, Saumya Singh
DOI:10.17010/pijom/2018/v11i5/123805 ,  Vol 11, No 5 (2018), Pagination: 15-27
ABSTRACT |  PDF     Abstract Views: 199  |  PDF Views: 0

General Management

Study of Value Chain of Indian Textile Handicrafts : A Case of Lucknow Chikankari
Jagriti Singh, Alpana Srivastava, Maya Kant Awasthi
DOI:10.17010/pijom/2018/v11i5/123810 ,  Vol 11, No 5 (2018), Pagination: 28-41
ABSTRACT |  PDF     Abstract Views: 230  |  PDF Views: 0

Education Management

The Impact of Integrated Marketing Communication (IMC) Tools on Learning in B-Schools : A Study
Geeta Nema, Kavita Kasliwal
DOI:10.17010/pijom/2018/v11i5/123813 ,  Vol 11, No 5 (2018), Pagination: 42-54
ABSTRACT |  PDF     Abstract Views: 208  |  PDF Views: 0