South Asian Journal of Management

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Strategic Brand Management for B2B Markets:A Road Map for Organizational Transformation


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1 Bansal Hospital, C- Sector, Shahpura, Bhopal 462016, Madhya Pradesh, India
     

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The book “Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation” by Prof. Sharad Sarin is a solo author book with its first edition being published in 2010. As evident from business environment that in recent years the technology, globalization and customer awareness towards products and services have played a crucial role in making business more competitive.
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  • Strategic Brand Management for B2B Markets:A Road Map for Organizational Transformation

Abstract Views: 149  |  PDF Views: 0

Authors

Shishir Basarkar
Bansal Hospital, C- Sector, Shahpura, Bhopal 462016, Madhya Pradesh, India

Abstract


The book “Strategic Brand Management for B2B Markets: A Road Map for Organizational Transformation” by Prof. Sharad Sarin is a solo author book with its first edition being published in 2010. As evident from business environment that in recent years the technology, globalization and customer awareness towards products and services have played a crucial role in making business more competitive.