South Asian Journal of Management

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Mobile Wallet Adoption in India:Impact of Trust and Information Sharing


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1 Rajagiri Business School, Rajagiri Valley, Kochi 682039, Kerala, India
     

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This paper aims to explore how trust and information sharing influence consumer intention to use mobile wallets for making payments. An extended technology acceptance model incorporating the constructs is empirically tested through an online survey involving a vignette using the mobile wallet. Structural equation modeling using partial least squares approach has been performed to analyze the data collected from the survey conducted among 240 postgraduate students of a university in Kerala, who represent the tech savvy young population, using a structured questionnaire. Though the importance of perceived usefulness and perceived ease of use is validated, the results of the study provide conclusive evidence that trust is a stronger driver of mobile wallet adoption, suggesting the need to build consumer trust to drive mobile wallet adoption. The study also confirms the positive influence of trust on consumer willingness to share information which is crucial for co-creation of service.

Keywords

Information Sharing, Mobile Wallet, Perceived Ease of Use, Perceived Usefulness, Trust.
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  • Mobile Wallet Adoption in India:Impact of Trust and Information Sharing

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Authors

Neetha J. Eappen
Rajagiri Business School, Rajagiri Valley, Kochi 682039, Kerala, India

Abstract


This paper aims to explore how trust and information sharing influence consumer intention to use mobile wallets for making payments. An extended technology acceptance model incorporating the constructs is empirically tested through an online survey involving a vignette using the mobile wallet. Structural equation modeling using partial least squares approach has been performed to analyze the data collected from the survey conducted among 240 postgraduate students of a university in Kerala, who represent the tech savvy young population, using a structured questionnaire. Though the importance of perceived usefulness and perceived ease of use is validated, the results of the study provide conclusive evidence that trust is a stronger driver of mobile wallet adoption, suggesting the need to build consumer trust to drive mobile wallet adoption. The study also confirms the positive influence of trust on consumer willingness to share information which is crucial for co-creation of service.

Keywords


Information Sharing, Mobile Wallet, Perceived Ease of Use, Perceived Usefulness, Trust.

References