Retailing Management

This book is designed for academics, the corporate world, and students alike. The book starts with basic retail management processes that will aid the reader in understanding the concepts and cases pertaining to retail management. Right from the beginning, the chapters are highlighted with case examples. Further, the book primarily focuses on Merchandise and Store management which is the core area of retail business which is discussed in previous editions of retail management. The concepts are presented in wider perspective at the same time; specific cases are discussed with respect to retail business besides changing trends in retail. Apart from this, book can be a reference for the people who want to make a career in retail industry and useful to retail fraternity, i.e., Merchandise managers/executives, retail store managers as well as people associated with retail industry, and management practitioners.