Marketing–A Critical Text Book

Marketing – A Critical Textbook is a valuable reference for academicians, advertising practitioners, marketing educators, and students. The book offers a provocative and unconventional style to understanding marketing by discussing historical and critical aspects and reasoned skills. The book is authored by a team of renowned experts in the area and offers a different way to look at and understand marketing. The book also has real-life cases and examples to explain and discuss marketing from critical angles, enabling the reader to practically question hitherto conformist traditions, concepts and representations.