Winning a Billion Consumers A Disruptive Approach for Success in India

India is one of the world’s fastest growing economies. It is home to more than a billion consumers and provides one of the greatest business opportunities on globe. This has resulted in coming up of 45 million Small and Medium Enterprises (SMEs), thousands of modern trade stores and hundreds of online platforms to serve this large population. It’s a huge opportunity to the young and confident entrepreneurs who are looking to tap this market, even a tenth of whose postal codes have not been covered under the online marketing system till now. This book serves as a great source towards fulfilling the aspirations of a billion consumers and for achieving broad based success in this market.