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Cases in Marketing Management
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The book “Cases in Marketing Management” provides a brief review of the materials presented in each chapter prior to the set of cases chosen for that topic or area. Some Professors prefer using a case-only approach, and they will be able to use this book as a stand-alone text. All the cases in this book have been selected from a high-quality Ivey case list. Case questions at the end of the chapter provide insights into the chapter and take the reader into matter-of-fact thinking.
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