South Asian Journal of Management

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Cases in Marketing Management


Affiliations
1 Dept. of Marketing & Strategy, ICFAI Business School (IBS), ICFAI University under UGC Sec 3, Dontanapally, Shankarapally Road, Ranga Reddy District, Hyderabad - 501203, Telangana, India
     

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The book “Cases in Marketing Management” provides a brief review of the materials presented in each chapter prior to the set of cases chosen for that topic or area. Some Professors prefer using a case-only approach, and they will be able to use this book as a stand-alone text. All the cases in this book have been selected from a high-quality Ivey case list. Case questions at the end of the chapter provide insights into the chapter and take the reader into matter-of-fact thinking.
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  • Cases in Marketing Management

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Authors

Vijayudu Gnanamkonda
Dept. of Marketing & Strategy, ICFAI Business School (IBS), ICFAI University under UGC Sec 3, Dontanapally, Shankarapally Road, Ranga Reddy District, Hyderabad - 501203, Telangana, India

Abstract


The book “Cases in Marketing Management” provides a brief review of the materials presented in each chapter prior to the set of cases chosen for that topic or area. Some Professors prefer using a case-only approach, and they will be able to use this book as a stand-alone text. All the cases in this book have been selected from a high-quality Ivey case list. Case questions at the end of the chapter provide insights into the chapter and take the reader into matter-of-fact thinking.