South Asian Journal of Management

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Strategic Brand Management for B2B Markets:A Road Map for Organizational Transformation


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1 IBS, Hyderabad, India
     

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In the era where many books on marketing are being authored and popularized by the Western authors, this book comes as one of the refreshing books which provide valuable insights into the world of B2B Markets and stresses the importance of branding in these markets. This is one of the very few books, which integrates the concepts of branding with B2B markets and precisely customizes it to the Indian context.
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  • Strategic Brand Management for B2B Markets:A Road Map for Organizational Transformation

Abstract Views: 175  |  PDF Views: 0

Authors

V. K. Satya Prasad
IBS, Hyderabad, India

Abstract


In the era where many books on marketing are being authored and popularized by the Western authors, this book comes as one of the refreshing books which provide valuable insights into the world of B2B Markets and stresses the importance of branding in these markets. This is one of the very few books, which integrates the concepts of branding with B2B markets and precisely customizes it to the Indian context.