South Asian Journal of Management

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Marketing 3.0–From Products to Customers to the Human Spirit


Affiliations
1 Vishwakarma Institute of Management (VIM) Pune, India
2 Management at Colgate and VIM Alumnus
     

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Marketing Maestro, Philip Kotler has once again come out with a book that is worth the classroom table. As expected from a pro-marketer, he has started collaborating more with oriental thinkers to define his thoughts. Reason for this is the increasing prominence of Asian markets and the challenges of marketing in it. The other two contributors are Hermanwan Kartajaya and Iwan Setiawan. Both are consultants and renowned marketing thinkers from a company called MarkPlus in Indonesia.
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  • Marketing 3.0–From Products to Customers to the Human Spirit

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Authors

Meenal P. Dhotre
Vishwakarma Institute of Management (VIM) Pune, India
Adarshnath Jha
Management at Colgate and VIM Alumnus

Abstract


Marketing Maestro, Philip Kotler has once again come out with a book that is worth the classroom table. As expected from a pro-marketer, he has started collaborating more with oriental thinkers to define his thoughts. Reason for this is the increasing prominence of Asian markets and the challenges of marketing in it. The other two contributors are Hermanwan Kartajaya and Iwan Setiawan. Both are consultants and renowned marketing thinkers from a company called MarkPlus in Indonesia.