The Upside of Irrationality The Unexpected Benefits of Defying Logic at Work and at Home

This is author’s second book and protagonist of the book is “Irrationality”. Earlier book by Ariely, “Predictably Irrational: The Hidden Forces that Shape tur Decisions” (2008) was also about irrationality. In ‘Predictably irrational’, author examined a number of biases that lead people into making unwise decisions. He explored the downside of human biases in decision making. As in most cases, the word irrationality has a negative connotation but in his second book, The Upside of Irrationality, he has mentioned the other side of irrationality which is quite positive.