South Asian Journal of Management

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Practice of Corporate Social Responsibility in NALCO and the Perceptions of Employees and the Public:A Case Study


Affiliations
1 Department of PM & IR, Utkal University, Vanivihar, Bhubaneswar, Odisha, India
2 Academy of Management Studies (AMS), Puba Sasan, Kausalya Ganga, Bhubaneswar, Odisha, 751002, India
     

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Corporate Social Responsibility (CSR) is a growing phenomenon in the corporate world today and has become a buzzword. Involvement of employees in extension of CSR of a company is also on rise. This provides employees an HR opportunity to contribute to business success, employee satisfaction and performance. The authors believe that the employees and the public are the two key stakeholders of a company. Their role and involvement in the CSR activities of the company is crucial to make CSR inclusive and participatory. This paper makes an attempt to peep into the CSR culture and practice of an Indian company—National Aluminium Company Limited (NALCO), a leading Public Sector Undertaking (PSU) based in Odisha; and seeks to unfold the level of awareness of CSR among the employees and the neighborhood communities affected by the spillover effect of company’s plants and operation. The study also covers their perception of the employees and public towards CSR activities undertaken by the company.
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  • Practice of Corporate Social Responsibility in NALCO and the Perceptions of Employees and the Public:A Case Study

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Authors

Santosh Kumar Tripathy
Department of PM & IR, Utkal University, Vanivihar, Bhubaneswar, Odisha, India
Namita Rath
Academy of Management Studies (AMS), Puba Sasan, Kausalya Ganga, Bhubaneswar, Odisha, 751002, India

Abstract


Corporate Social Responsibility (CSR) is a growing phenomenon in the corporate world today and has become a buzzword. Involvement of employees in extension of CSR of a company is also on rise. This provides employees an HR opportunity to contribute to business success, employee satisfaction and performance. The authors believe that the employees and the public are the two key stakeholders of a company. Their role and involvement in the CSR activities of the company is crucial to make CSR inclusive and participatory. This paper makes an attempt to peep into the CSR culture and practice of an Indian company—National Aluminium Company Limited (NALCO), a leading Public Sector Undertaking (PSU) based in Odisha; and seeks to unfold the level of awareness of CSR among the employees and the neighborhood communities affected by the spillover effect of company’s plants and operation. The study also covers their perception of the employees and public towards CSR activities undertaken by the company.