Ten Deadly Marketing Sins:Signs and Solutions

Marketing has long been criticized for its poor accountability to bottom line. It is not that marketing lacks sound theoretical foundations but improper practice leads to questionable performance. Given the context based nature of the subject, the sound knowledge of the subject alone can do no good but the sound practice can. The present book based on 75 marketing audits of different businesses done by MAC Group, and Hamilton consultants over a period of 15 years coupled with Philip Kotler’s years of consulting experience fills this void. The book highlights the common but not obvious mistakes in the practice of marketing, and suggests the possible solutions for the problems thus emanated.