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Thinking Creatively At Work


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1 Centre for Organization Development, Hyderabad, India
     

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To an organization, creativity is the most valuable asset, because it is the rarest. In today’s fast paced, brutally competitive marketplace, it’s no longer enough for the organizations to muster occasional, sporadic bursts of creativity. To be successful and to remain competitive, they must possess this rare asset in abundance, i.e., the organizations must be creative always in all areas and in all activities.
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  • Thinking Creatively At Work

Abstract Views: 168  |  PDF Views: 0

Authors

Siddharth Pareek
Centre for Organization Development, Hyderabad, India

Abstract


To an organization, creativity is the most valuable asset, because it is the rarest. In today’s fast paced, brutally competitive marketplace, it’s no longer enough for the organizations to muster occasional, sporadic bursts of creativity. To be successful and to remain competitive, they must possess this rare asset in abundance, i.e., the organizations must be creative always in all areas and in all activities.