South Asian Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Blue Ocean Strategy:How to Create Uncontested Market Space and Make the Competition Irrelevant


Affiliations
1 The Icfai Business School, Palarivattom, Kochi 682025, India
     

   Subscribe/Renew Journal


Blue Ocean Strategy or Old Wine in New Bottle? A critique on the book Blue Ocean Strategy by Prof. Chan Kim and Prof. Renee Mauborgne
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 170

PDF Views: 0




  • Blue Ocean Strategy:How to Create Uncontested Market Space and Make the Competition Irrelevant

Abstract Views: 170  |  PDF Views: 0

Authors

T. N. Satheesh Kumar
The Icfai Business School, Palarivattom, Kochi 682025, India

Abstract


Blue Ocean Strategy or Old Wine in New Bottle? A critique on the book Blue Ocean Strategy by Prof. Chan Kim and Prof. Renee Mauborgne