South Asian Journal of Management

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Blue Ocean Strategy:How to Create Uncontested Market Space and Make the Competition Irrelevant


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1 The Icfai Business School, Palarivattom, Kochi 682025, India
     

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Blue Ocean Strategy or Old Wine in New Bottle? A critique on the book Blue Ocean Strategy by Prof. Chan Kim and Prof. Renee Mauborgne
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  • Blue Ocean Strategy:How to Create Uncontested Market Space and Make the Competition Irrelevant

Abstract Views: 165  |  PDF Views: 0

Authors

T. N. Satheesh Kumar
The Icfai Business School, Palarivattom, Kochi 682025, India

Abstract


Blue Ocean Strategy or Old Wine in New Bottle? A critique on the book Blue Ocean Strategy by Prof. Chan Kim and Prof. Renee Mauborgne