Table of Contents
Vol 15, No 2 (2008)
Open Access
Subscription Access
Articles
| Brand Personality and its Impact on Brand Feelings:A Study Among Young Television Viewers | ||
| C. V. Rathnayake | ||
| Vol 15, No 2 (2008), Pagination: 7-24 | ||
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| The Relationship Between Price Volatility, Trading Volume and Market Depth: Evidence from an Emerging Indian Stock Index Futures Market | ||
| Pratap Chandra Pati | ||
| Vol 15, No 2 (2008), Pagination: 25-46 | ||
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| Recruitment Advertising and Corporate Image:Interface Between Marketing and Human Resources | ||
| Himanshu Rai, Jaya Kothari | ||
| Vol 15, No 2 (2008), Pagination: 47-60 | ||
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| Global Accreditation Systems in Management Education:A Critical Analysis | ||
| Y. Malini Reddy | ||
| Vol 15, No 2 (2008), Pagination: 61-80 | ||
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| An In-depth Profile of the Customers of Single Brand Store in Emerging Market | ||
| Sonal Kureshi, Vandana Sood, Abraham Koshy | ||
| Vol 15, No 2 (2008), Pagination: 81-99 | ||
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| Consumer Preferences:A Case of Indian Wristwatch Market | ||
| Venkoba Rao | ||
| Vol 15, No 2 (2008), Pagination: 100-106 | ||
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Case Study
| Value Stream Mapping of Truck Operations:A Case Study | ||
| B. Vittaldasa Prabhu, D. Ramesh, Amar Surekha, Arun J. Holla, Kalpesh M. Patel | ||
| Vol 15, No 2 (2008), Pagination: 107-115 | ||
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Book Reviews
| The Design of Things to Come:How Ordinary People Create Extraordinary Products | ||
| Shiva Kumar Srinivasan | ||
| Vol 15, No 2 (2008), Pagination: 116-120 | ||
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| Blue Ocean Strategy:How to Create Uncontested Market Space and Make the Competition Irrelevant | ||
| T. N. Satheesh Kumar | ||
| Vol 15, No 2 (2008), Pagination: 121-124 | ||
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| Tectonic Shift:The Geoeconomic Realignment of Globalizing Markets | ||
| Anand, V. S. Pai | ||
| Vol 15, No 2 (2008), Pagination: 125-128 | ||
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