Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Media Audience Research:A Guide for Professionals


Affiliations
1 Centre for Management Studies, Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh, India
     

   Subscribe/Renew Journal


The book “Media Audience Research: A Guide for Professionals” is highly relevant in today’s modern era of media that uses to good effect the Internet, mobile phones and social media websites. The book provides discussions on both quantitative and qualitative methods of media audience assessment, including audience measurement, advertising and sales, media planning, and social campaigns. The language is lucid and the reader can easily understand how different datasets can be analyzed and used in the media context.
User
Subscription Login to verify subscription
Notifications
Font Size

Abstract Views: 189

PDF Views: 0




  • Media Audience Research:A Guide for Professionals

Abstract Views: 189  |  PDF Views: 0

Authors

Vinay Kumar Yadav
Centre for Management Studies, Madan Mohan Malaviya University of Technology, Gorakhpur, Uttar Pradesh, India

Abstract


The book “Media Audience Research: A Guide for Professionals” is highly relevant in today’s modern era of media that uses to good effect the Internet, mobile phones and social media websites. The book provides discussions on both quantitative and qualitative methods of media audience assessment, including audience measurement, advertising and sales, media planning, and social campaigns. The language is lucid and the reader can easily understand how different datasets can be analyzed and used in the media context.