SAMVAD: International Journal of Management

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Malled:My Unintentional Career in Retail


Affiliations
1 Presidency School of Business, Bangalore, India
 

Malled is a semi-autobiographical account of the author Caitlin Kelly. Kelly has shared her experiences of working in a retail store (North Face) in a mall. North Face is a national chain of high-end outdoor wear. The author has described the painful circumstances under which she had to switch careers from being a journalist to a retail store associate in North Face store.
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  • Malled:My Unintentional Career in Retail

Abstract Views: 201  |  PDF Views: 85

Authors

Venkatesh Ganapathy
Presidency School of Business, Bangalore, India

Abstract


Malled is a semi-autobiographical account of the author Caitlin Kelly. Kelly has shared her experiences of working in a retail store (North Face) in a mall. North Face is a national chain of high-end outdoor wear. The author has described the painful circumstances under which she had to switch careers from being a journalist to a retail store associate in North Face store.