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Rai, R. S.
- An Empirical Study of Pricing and Segmentation for the Touch Tablets in Indian Markets
Authors
1 Department of Decision Sciences, Amity Business School, Amity University, Noida, IN
2 S.B.I. Life Insurance Co.Ltd. Kothagudem, Andhra Pradesh, IN
Source
SAMVAD: International Journal of Management, Vol 6, No 2 (2013), Pagination: 31-42Abstract
The world of electronics is very dynamic; before you are acquainted it changes the entire dynamics of the market. Before we wanted to estimate the smart phones and laptops properly the tablets are in the market. An exploration for answers regarding the tablets has been initiated and carried out by many researchers across and we are a part of this cult. We are destined to ascertain the ideal price for the tablet and the preferred configuration along with the requirements of the customer and see which segment is suitable for this product. We adopted quota sampling and collected samples from urban and suburban areas to have a clear understanding and we used tools like cross tabulation, Z-test, and discriminant analysis to have concrete results. We found out that there is some distinction between the requirements of Urban and suburban areas and Smart phones and laptops are very close to this product. The paper offers useful suggestions to the tablet industry while designing and targeting.Full Text
- Customer Perceptions about Lighting Products: a Study of Havells Retail Lighting Products in the National Capital Region
Authors
1 Department of Decision Sciences and Operations Management, Amity Business School, Noida, IN
2 Business Development Associate Vinculum Solutions Pvt. Ltd, Noida, IN
3 Symbiosis Institute of Business Management, Pune, IN
Source
SAMVAD: International Journal of Management, Vol 5 (2012), Pagination: 8-17Abstract
The Indian electrical equipment industry is one of the most flourishing and extremely diversified sectors. This sector has been growing at a rapid pace during the last few years with the invention of innovative technologies and an ever increasing customer inclination towards more sophisticated and safe electrical products.Havells India Ltd. is one of India's leading retail lighting equipment manufacturers and owns some of the most prestigious brands with the aim of providing the best lighting solutions throughout the country.
This project consists of a detailed study undertaken to understand the perception of customers towards Havells' lighting products. Also included in the study is the comparative analysis of perception of customers towards the products of Havells competitors, namely Philips and Wipro.
For the purpose of the research, a questionnaire has been constructed for capturing the perception of customers towards Havells lighting products and the products of its competitors. The collected data has been analyzed using various statistical tools and a perception map has been plotted.
The findings indicate that customers perceive Havells lighting products to be of high quality and provide excellent after sales service. On the other hand, customers rate Philips products high in terms of price and availability. Wipro lighting products are not rated high in any of the attributes.
The conclusion drawn from the study was that Havells need to shift its focus towards the dealers&consultants to ensure long - term sustainability and launch major advertisement campaigns to promote its lighting products. Also it should fine tune its distribution system to avoid delays in availability and delivery.
Keywords
Consumer Perception, Perceptual Mapping, Electrical Equipments.Full Text