SAMVAD: International Journal of Management

Santa Kar ¹, Dinesh Kummar Pandiya ¹

Affiliations
1 Department of Commerce, Assam University, Silchar – 788011, Assam, IN

Abstract

In a country like India where the number of registered companies (Private Limited, LLPs, OPCs and Foreign Companies combined) is shooting up day by day, the potential employees are getting chance to choose their dream employer based upon their preferences. Again, in the last few decades the raising rate of students choosing engineering education after passing out from their schools could be witnessed. This study attempts to answer what are the factors that influence the potential female employees in choosing their employers. The study considers only the female potential employees/female engineering students due to the fact that gender inequality is still a major drawback in the country and females' have certain specifications in choosing their employers. Sample size for the study consisted of fourty-nine female engineering students studying in NIT Silchar and responses were collected using a structured questionnaire. Relative worth of the factors influencing the choice of employer was estimated by ranking the identified factors further Kruskal-Wallis test is used to determine whether the demographic variable of the respondents effect their choice of selecting employer. Result of the study highlighted 'Direct Monetary Benefit' to be the most influencing factor in influencing the female engineering students of NIT, Silchar in choosing their employer and 'Attractiveness of the Employer' to be the least influencing one. Further, it was witnessed that the priorities of the sample students while choosing their employer varies as per their demographic variables.

Keywords

Choice of Employer, Female Potential Engineers, India, Kruskal Wallis Test, Relative Worth.

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