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Authors
Affiliations
1 SIBM, Pune, IN
2 Mott MacDonald Pvt Ltd, New Delhi, IN
Source
SAMVAD: International Journal of Management, Vol 3 (2011), Pagination: 13-34
Abstract
It is important for marketers of branded eggs to understand their customer needs and the existing value chain. This paper endeavors to make a study on the existing value chain and to map different kinds of eggs consumed and SEC of consumers. This study will try to explore relationship between kind of eggs consumed and pertinent independent variables.
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