SJCC Management Research Review

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


Since The Last Part Of The Twentieth Century, Women Have Become A Significant Part Of Our Nation's Workforce And This Has Eventually Resulted In More Socio-economic Independence Of Women In India. With Economic Empowerment, Financial Behaviour Of Women Has Changed And Slowly And Gradually They Started Making Their Own Financial/investment Decisions. The Present Study Made An Attempt To Examine If There Was Any Difference In Financial Behaviour And Investment Decision-making Across Gender. The Study Was Based On A Sample Of 60 Respondents -30 Males And 30 Females - Residing In Guwahati City. Analysis Of Data Revealed That Men Tend To Differ From Women With Regard To Long-term Financial Goal Setting, Active Saving, Choosing Financial Products Etc. Further, It Was Found That The Investment Choice Of Both The Gender Groups Was More Or Less Similar With Majority Of The Respondents Preferring To Invest In Fixed/recurring Deposits, Public Provident Fund, Life Insurance Policies And Gold & Precious Objects.

Keywords

Gender, Financial Behaviour, Investment Decision.
User
Notifications
Font Size