SJCC Management Research Review

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The present generation has come far ahead of basic PC based internet and social networks. Though the fields have not changed, there has been a drastic paradigm shift. With the increasing number of smart phones and tablet users, the appetite for networking and gaming application has certainly ascended. The study reveals the consumer's behaviour towards social networking games and their awareness about their protection in the digital world. Primary data is collected through the structured questionnaire. The smart phone users are the respondents.

Keywords

Social Networking Games, Digital World, Consumer's Behaviour, Smartphone, Tablet.
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