SJCC Management Research Review

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Providing financial services to the excluded has come to be regarded as an important and inevitable milestone in achieving inclusive growth. Microinsurance is an important tool of financial inclusion. In West Bengal microinsurance is in an embryonic stage, and this study examines the provision, availability and impact of microinsurance in the Birbhum district of rural West Bengal. A mix of qualitative and quantitative methods such as household surveying, direct observation, key-informant interviews, were employed for data collection. With this in mind, the present study has been undertaken to examine the need for microinsurance products among the rural people in Birbhum. The primary data has been collected from respondents of villages of this district. Tools applied to analyse the primary data were percentage and chi square analysis. The main objective of the study is to estimate the demand for different microinsurance products.

Keywords

Demographic Profile, Impact, Risk Coping Strategy.
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