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An Overview of Indian VAS Industry: Regulatory Perspective
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However the flip side of this is the complex regulatory framework, policy paralysis, mismanagement of funds & lack of government initiatives. This can be substantiated by the facts like cancellation of 122 2G licenses, fixation of reserve price in 1800 MHz band at a staggering amount of 14,000 crores for a mere 5MHz block, uncertain future of the numerous foreign players like Telenor, unjustified revenue sharing model towards the VAS players, uncertain roaming agreements & inefficient allocation of spectrum. The end customers are the only stakeholders in the entire telecom ecosystem who have to bear the brunt as the cost gets ultimately passed on to them.
VAS industry is one of the key areas facing the unending loop of uncertainties & lack of recognition by the government. This paper primarily deals with the critical analysis of its current scenario, bottlenecks & their impact followed by recommendations & underlying future opportunities to revive its growth.
Keywords
- Kale. S., & Bhandari, L. (2008). What Ails VAS in India? Latent Markets & Market Failures. IAMAI Report.
- Mobile Value Added Services, (2011). TRAI Consultation Paper.
- MVAS. (2012). IMRB & IMAI Report.
- Mobile Value Added Services. (2011). Deloitte-ASSOCHAM Study.
- Retrieved from http://voicendata.ciol.com/content/top_stories/111091507.asp.
- Retrieved from http://voicendata.ciol.com/content/top_stories/112090601.asp.
- Retrieved from http://voicendata.ciol.com/content/news/111012002.asp.
- Retrieved from http://www.coai.com/.
- Retrieved from http://www.livemint.com/Industry/Ftm64F0VLsMXWTcnfDDnGI/Mobile-VAScompanies-turn-to-global-markets-for survival.html.
- Retrieved from http://insightvas.com/singapores-mcommerce-market-jumps-seven-fold-to-us259mn-in-oneyear-paypal/.
- Retrieved from http://www.tele.net.in/.
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