The Effect of Motivation on Employee Creativity: Evidence from NGO Sector in Southern Punjab, Pakistan

Employees are considered immense asset for an organization and their performance play an important role in the success of any business. Many businesses failed only because they are unable to get desired results from their workers. Organizations are using traditional practices to motivate their employees by offering attractive salaries, good incentives, and recognition. Seminars and sessions are being held to enhance the motivation of employees. The purpose of this study was to investigate the effect of motivation on employee’s creativity in the NGO sector of Southern Punjab. Data were collected through 210 questionnaires from employees of the NGO sector in Southern Punjab, Pakistan. SPSS software was used to check the accuracy and significance of the hypothesis. The outcomes of this study show that motivation has a positive significant impact on an employee’s creativity. More specifically, the motivated employee’s exposed fruitful creativity in their work which increased their performance.