The International Journal of Business & Management

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This study sought to investigate the demand side characteristics that affect the implementation of low cost housing projects in Nairobi County. The specific objectives of the study were to investigate the effect of buying price, affordability, location of the home and accessibility on the implementation of low cost housing projects in Nairobi County. Descriptive research design was used where the study target population was the National Housing Corporation. A sample size of 108 employees was considered as a representative of the whole population under study.The main data collection instrument used in this study was a questionnaire. Data analysis was done in statistical package for social science (SPSS) where both descriptive and inferential statistics were used. It was found that buying price; affordability; location; and accessibility exerts great effect on implementation of low cost housing projects in the County. The study concluded that buying price; affordability; location; and accessibility exerts a significant positive effect on the implementation of low cost housing project.


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