The International Journal of Business & Management

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Many management theories have been proposed by researchers in the past. The Market-Based Management (MBM) is one of such models with the proposal that philosophies of the freedom of market economies that have enabled them to prosper can be used to enhance business organisation(Griekspoor, 2007). However, recent failures of the free market are still fresh in the minds of people and questions are still being sort for that failure. This paper intends to explore whether there are some of the principles of MBM that are applicable in the University of Professional Studies, Accra (UPSA), a higher educational institution. It was realised that some of the principles of MBM are being used in the University and hopefully, the others can be adapted and applied also.


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