The International Journal of Business & Management

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


The purposes of this research are: (1) to analyze marketing strategies of MSMEs to win the opportunities and challenges in Medan and Kota Bharu Modern Retail Market; (2) to estimate Consumer Satisfaction Index of MSMEs in Medan and Kota Bharu. ABC Kue Basah and Izzara Cookies are used as MSMEs in Medan and Kota Bharu Product, Price, Promotion, Place, People, Process and Physical evidence are used in  Importance Performance Analysis (IPA) and Consumer Satisfaction Index (CSI). The result showed:  1) ABC Kue Basah encouraged to make first priority marketing strategy for Process, and Promotion 2) Izzara Cookies  encouraged to make  marketing strategy for Promotion 3)  Consumer Satisfaction Index for both companies are good, and Izzara Cookie has higher CSI than ABC Kue Basah


User
Notifications
Font Size