The International Journal of Business & Management

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This research aimed to know the influence of tariff assurance, competitive price, interactive response, service quality, and customers’ satisfaction towards loyalty. In addition, it also aimed to know the mediating effect of customers’ satisfaction on the relationship of competitive  price and loyalty and also service quality to loyalty in online-based taxi users. The population here were all online-based taxi users in Surakarta. The sampling technique used was purposive sampling technique with some criteria, such as: the online-based users were located in Surakarta and they have already ordered more than twice. The data collaction was using questionnaire with 120 respondents. It also used Structural Equation Modeling (SEM) Smart PLS 3.0. as the method of data analysis.


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