With the continuous enhancement of China's economic strength and comprehensive national strength in recent years, Internet technology has developed at a high speed, which has a great impact on China's traditional retail enterprises. Both physical stores and large department stores have faced unprecedented challenges. In this paper, the traditional sorting and analyzing the present condition of the development of retailing, it is concluded that retail sales model of single channel, consumer experience feelings of lag, lack of cooperation, the influence of scale, such problems as lack of professional talents, and puts forward changing management idea, promote the development of O2O mode, increase the experience type service, strengthening the cooperation of the parties, reduce cost, increase of related talent introduction and training of the solving measures, such as for the transformation of the traditional retail enterprises to provide certain theoretical reference.