The International Journal of Business & Management

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This paper examines qualitative research methodology and its suitability for social science research. It argues for adoption of relativist ontology and interpretivist-constructivist epistemology within the realm of qualitative Research Methodology. It first focuses on quantitative research methodologies and their limitations in social science research before outlining qualitative methodologies and their applicability. It concludes that qualitative methodologies are essential in humanistic inquiry
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