The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


Traditional finance theory suggests that market participants are rational and make decisions that are bound by logic and forethought. In contrast, behavioral finance theory recognizes that people do not always follow a rational pattern when making investment and financial decisions. Financial knowledge and skills shape an individual’s financial behavior.  Biases, heuristics, and framing effects can prevent an individual from behaving rationally. A bias is a predisposition toward an error; heuristics are a basically “rule of thumb,” and framing effects influence decisions based a prescribed belief and how the information is presented. These combined result into overconfidence, which is the propensity for individuals to believe they possess superior skills in given situations.  Overconfidence is the primary recurring theme in past behavioral finance studies relating to the degradation of financial capability.


User
Notifications
Font Size