Research on Business Ethics of Global Marketing Personnel in China

Demographic variables and organizational variables were examined for exploring the relationship with the moral development and ethical reasoning of an individual. Age differences interpret different ethical judgments and gender differences interpret different ethical thinking between male and female.  Education actually does not convey a necessarily more black-and-white world of right and wrong but more independent thought of what is ethical or not. The importance of ethical climate can be learned from its influence to individually moral development and these strongly encouraging global marketing managers to consider an organization’s ethical climate prior to employment. Together, these findings suggest a proposed GM Model of Trust for assessing how ethical decisions are made by Chinese GMs and define the best practices that relative to the development of organizational cultures, structures and strategies for enabling a high level of internalized ethics over time.