The International Journal of Business & Management

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This research analysis organizational changes in the rapidly changing environment through metaphors. Theories are composed of their implicit images and metaphors, yet they are inclined to a single criterion that they are not appropriate for explaining the overall phenomenon. Therefore, this research applied various metaphors to explain the phenomenon of the real world through overall perspective. This case study has differed from existing research in that it interprets organizational changes by applying various theoretical perspectives and makes contribution by suggesting a new research method.


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