The International Journal of Business & Management

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This paper analyzes the effect of individual help-seeking behavior on creative behavior of college student and promote their scientific research innovation performance. Applying random sample from universities across the country, verify the correlations between college student’s individual help-seeking behavior and scientific research innovation performance by using structural equation model. Research shows that individual help-seeking behavior affect scientific research innovation performance through three paths: (1) individual help-seeking behavior to interpersonal citizenship behavior of helper to scientific research innovation performance, (2) individual help-seeking behavior to interpersonal citizenship behavior of caller to scientific research innovation performance, (3) individual help-seeking behavior to interpersonal citizenship behavior of helper to interpersonal citizenship behavior of caller to scientific research innovation performance. This paper also points out that interpersonal citizenship behavior of helper and caller acting a fully mediating effect on the relationship between individual help-seeking behavior and scientific research innovation performance.


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