The International Journal of Business & Management

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This study aims to investigate the relationship between innovative behavior and job satisfaction. A sample of respondents was conveniently selected among employees working in electrical and electronic (E & E) Small and Medium Enterprises (SMEs) listed with MATRADE. A total of 201 questionnaires were used for data analysis. The data obtained was then analyzed using PLS-SEM. Findings showed a positive relationship between innovative behavior and job satisfaction. This study provides useful information for researchers and entrepreneurs in understanding the importance of employees’ innovative behavior when they experience job satisfaction.


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