The International Journal of Business & Management

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Community entrepreneurship has been at the heart of the Shona people in Zimbabwe. In it has been a long-time practice of the chiefs and communal populace in which they had to take care of the have- nots in order to sustain family ties and community parse. This paper focuses on the Zunde culture as an entrepreneurial drive that reduces poverty and upgrade community living standards, especially rural societies in Zimbabwe. Chief Neshangwe in the Chivhu area was selected for case reference and the major finding was that, indeed there was active entrepreneurial efforts to ensure that individuals and society at large enjoys from projects undertaken under the guidance of a given chief or Mambo.  There is however need to enhance and involve every member of the community in these projects and promote a culture of creativity and innovation. A model to enhance food security coined ZUCHA is proposed for adoption by policy makers.


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