Another Look at Cultural and Media Imperialism: A Critical Analysis of the Concepts

The Concepts, cultural and media Imperialism have been used to describe the influence of the western (developed) nations on the developing nations around the world. The two concepts have generated prominent debates from media scholars of different backgrounds with some scholars arguing that the globalisation of the media is way of making different cultures compatible and others arguing it is detrimental to the developing nations who are at the receiving end. Heightened by the need to make the theories less problematic and more coherent. The paper through analytical and descriptive approach critically analyses the concepts from a different perspective by giving them more clarification and balancing the existing argument. The paper first examines the stand of different scholars on the theoretical conjunctures before taking a stand. It c6NMHJYU,oncludes that even though that the two theories have received a lot of attention, it will continue receiving attentions especially from the scholars from developing nation until they realise that Western culture is not imposed on them, rather they are less contented with their own culture and continue copying others’ culture.