This study examines the struggle for better political deal for the Yoruba nation in the Nigerian commonwealth. It focuses on the use of the media by Yoruba nationalist groups. The objectives are to identify the Yoruba nationalist groups, their goals, leaders as well as their interaction with one another. Using the framework of the Agenda setting and Uses and Gratifications theory, the paper examines how the nationalist groups set the agenda for the media and how they use the media to achieve gratify their needs. The paper critically examines the creation and composition of the various Yoruba nationalist groups as well as their interactions with one another. Findings from the study show that the nationalist groups are disjointed in their pursuits. The study recommends greater consultation of the people and the incorporation of communication policy experts from the Yoruba nation for the development and implementation of a comprehensive communication policy for the Yoruba nation.
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