![Open Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextgreen.png)
![Restricted Access](https://i-scholar.in/lib/pkp/templates/images/icons/fulltextred.png)
Rethinking University Branding through Customer-Based University Branding an Analysis of Gaps in University Branding Models
This paper presents definition of branding, an analysis of gaps identified in the models of university branding namely: Ivy (2008)’ model, Trapp et al. (2010)’s brand ecosystem, Mourad et al. (2010)’s model of branding a university and Hay and Van Gensen (2008)’s higher education branding framework. The paper is a theoretical study which analyzed university branding models gaps or
User
Font Size
Information
![](https://i-scholar.in/public/site/images/abstractview.png)
Abstract Views: 137
![](https://i-scholar.in/public/site/images/pdfview.png)
PDF Views: 65