The International Journal of Humanities & Social Studies

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


This paper presents definition of branding, an analysis of gaps identified in the models of university branding namely: Ivy (2008)’ model, Trapp et al. (2010)’s brand ecosystem, Mourad et al. (2010)’s model of branding a university and Hay and Van Gensen (2008)’s higher education branding framework. The paper is a theoretical study which analyzed university branding models gaps or 
User
Notifications
Font Size